Samsung Mobile Bangladesh engaged young football enthusiasts during the 2022 World Cup with an interactive in-app game. Users formed a "GOL" (Bangla for circle and phonetically "goal") by moving their hands, competing for leaderboard spots and a chance to win a Samsung device. Partnering with popular musicians BassBaba Sumon from Aurthohin and Zohad from Nemesis, the campaign created huge engagement among the youth, boosting brand visibility, excitement, and sales.