Zerafina aimed to launch a line of premium flavored teas blending health and indulgence — from zingy Ginger Apple to soothing Chamomile. The packaging needed to reflect the modern wellness vibe while standing out in a saturated tea market.

Challenge:
How do you balance bold flavors with visual calm? The tea category is crowded with lookalikes — and Zerafina wanted to break away from the traditional “green and earthy” cliché without losing trust and shelf appeal.

Solution:
Each variant was given its own identity through bold colors, soft textures, and flavor-inspired illustrations — designed to look refreshing and Instagrammable at first glance, yet elegant enough for a discerning audience. The typography was clean and confident, supporting the brand’s modern, premium feel.