Advertising holds a greater responsibility than just selling products or services. As creatives, we can do more—offer ideas that not only make brands stand out but also drive positive awareness. I call this approach 'Goodvertising'—advertising for good.
(02)
Lost Handwriting
Case Board
Literature
(01)
Pregnancy Food
Case Board
Food & Nutritions
Pregnancy Food
Pregnancy Food offers expecting mothers a comprehensive nutrition subscription that adapts to each stage of their pregnancy, delivering fresh ingredients and ready-made meals directly to their doorstep. By partnering with Shwapno, the largest retail chain in Bangladesh, we guarantee wide-reaching access to this essential service, coupled with expert guidance, ensuring optimal maternal health outcomes.
Emergency Fingerprint
In Bangladesh, it's common for medical emergencies, like accidents or sudden illness, to become critical when patients lack medical records. This can lead to incorrect treatment, sometimes resulting in tragic outcomes. Yet, every person is born with a unique fingerprint. What if we harnessed this natural identifier to create a system where each individual’s medical history—from blood type to past treatments—was accessible instantly through their fingerprint? In emergencies, healthcare providers could immediately retrieve accurate records, enabling precise, life-saving treatment based on real medical data, reducing errors and improving outcomes across the board.
(03)
Meals with Peels
Case Board
Food & Nutritions
(04)
Emergency Fingerprint
Case Board
Health Care
Project
Bird Nest
As cities grow, birds are slowly disappearing, with fewer trees and bushes to call home amidst the concrete and glass. Meanwhile, in rural areas, skilled poachers craft artificial nests—not to protect birds, but to trap and sell or eat them. What if we could flip this narrative? By employing these poachers to create safe bird nests in strategic city locations, we could bring birds back to urban life while offering poachers a respectable income. This way, we could restore the balance, giving both birds and people a second chance at coexistence.
Lost Handwriting
In an era dominated by typing and digital communication, the art of beautiful handwriting has become a forgotten skill. This project aims to revive and immortalize the craftsmanship of Bangladeshi document writers by transforming their handwritten letters into downloadable fonts. This initiative will not only preserve a vital aspect of our cultural heritage but also create a sustainable model that benefits these skilled artisans.
Meals with Peels
Every year, a staggering amount of food is wasted globally, with nearly half of all food produced never making it to the table. Meanwhile, over 2.3 billion people face malnutrition in various forms. In Bangladesh, a treasure trove of nutrient-rich food is often discarded—specifically, the peels and seeds of fruits and vegetables. By showcasing the culinary potential of these often-overlooked parts, the campaign aims to revolutionize the way people perceive food waste and nutrition.
(05)
Thonga Stories
Case Board
Publications
Thonga Stories
Reading has declined globally, further exacerbated by the rise of social media. Bangladesh, in particular, is missing from global reading rankings. People now prefer short articles over novels, and while humans are inherently curious and enjoy storytelling, traditional reading habits are diminishing.
(01)
Project Bird Nest
Case Board
Food & Nutritions
